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Our Why

The overarching "Why" of Don't Shop on Tuesday is to create a United Protest Movement whereby we collectively take back our democracy by leveraging economic power.

To achieve this goal, we have some objectives that keep us on track:


Support local, small, underrepresented, and kind businesses, and then don't shop on Tuesday.


Be conscientious about local initiatives that are making big changes - bring the spotlight to them. What local organizations can you support with the money you don't spend on Tuesday?


Continuously practice mindfulness in the face of an increasingly consumptive society. How can not shopping on Tuesday call us to being in community with others?
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